SEO and Creative Analysis
Each method plays its own role in attracting, then holding Viewers. SmarterSite focuses more on what happens AFTER a potential new-Customer or Client lands on your Company's Website. - Michael
Creative-Analysis Marketing differs in its Core Focus, taking a more Universal Approach.
SEO (now AKA Search Everywhere Optimization) dissects Data, Search Algorithms, and Visibility.
We assess Viewer Response to Copy and Navigation, along with Site-Layout and Aesthetics.
SEO Focus
Machine-Oriented: Optimizes the online content so automated search-engine bots can much more easily Crawl, Index, and Rank pages.
Technical Rules: Evaluates site speed, mobile friendliness, URL structure, and all of the HTML Tags.
Data-Driven: Relies only on keyword research and search volume, and also evaluates Competitor Traffic Metrics.
Creative Analysis
Human-Centric: Increases audience engagement along with Site loyalty, working to produce the best Emotional Connection.
People often think of Creativity only in terms of Art, yet it shapes and improves everything from Websites to Winning Wealth.
Aesthetic and Narrative: Evaluates visual design, brand voice, originality, and the marketing power of Effective Storytelling.
Engagement-Oriented: Creative Analysis also looks at Quantitative factors like Time-On-Page and Bounce-Rate.
Overall, We are about creating Memorable User Experiences.
